We finally moved from a CRT TV to this after all these years and the difference is drastic! I booked it at ₹39,990 just few hours before the 55 inch UR7500 model went out of stock and didn't came back yet as of 28th of October. The Amazon Pay ICICI Card gave 5% cashback of ₹1,974 further taking the price down. It was delivered within 3 days of booking and the installation guy came on the 2nd day after delivery citing huge rush of workload which is understable during the festive sale period. The technician's work was swift and clean. I took the official LG's 2 years extended warranty from him and told him to book a magic remote for me since it's no where to be found out there. LG doesn't sell their remotes through 3rd party sellers, you have to get it from their service center itself. Since it is a 2023 model the spare remote the technician had didn't register so he booked a new one on our behalf at ₹1,534. I got both the reciepts of the remote and extended warranty on my email so kudos to the transparency of the team. Got the remote after a week, the magic remote is great but kind of useless if you are using a streaming device like Apple TV(see the update below). By adding the cost of extended warranty, soundbar, table and remote we could've got the LG QNED instead but we didn't for a reason. Before booking this TV, I went to an actual LG store to see if the difference between standard backlit LED panel and Nanocell/QNED was as drastic or not, it isn't, atleast I didn't feel it. The contrast, colour depth and brightness is a just slightly better on Nanocell and a tad but more on Qned but it isn't worth paying 55k and 80k for them because this is price range where OLED TV starts showing up like the 48 inch LG OLED A series. The difference between these IPS/VA panel TVs and OLED TVs is very noticeable and cant be compared. Heard that Sony's triluminous tech, Samsung's Neo QLEDs and other mini led TVs with FALD are also quite great but they're very expensive here. In a nutshell, if you want to be under budget just get a standard UHD LED TV, if you can stretch your budget then straight away go for OLED/Mini Led QLED TVs and skip these middleware Nanocell/QNEDs, atleast from LG. After confirming that I got an IPS panel instead of VA, I did all the calibration to make all the shortcomings of IPS presentable to my eye. This depends on each other's personal taste but I was annoyed by the yellowish dull hue most of the modes had, after doing some research I got to know that the color warmth is set to Warm 50 at max to make the picture appear more natural. I selected standard mode to customize everything as per my taste, here's my setup: 1. I set the Color Temperature under White Balance up to "Warm 20" to get reduce the yellow hue a bit but not lose the naturalism. Cold setting although looks vibrant at first, its unnatural, you'll see this when sand will appear slightly blueish to you. You will get use to the Warm whites in a week or two. 2. Had to amp up the contrast to 85, panel brightness at 100, gamma to standard 2.4 to make dark areas appear a bit darker(2.2 is the standard). Auto Dynamic contrast Off. Color Gamut at Native. Color Depth at 55. Color adjustment under "Fine Tune" at medium. 3. Sharpness at 10. Super Resolution, Noise Reduction, MPEG Noise Reduction and Smooth Gradation all at Low. Real Cinema will and should be on if True Motion is off, I like using TruMotion. 4. Regarding TruMotion, it completely depends on your use case and taste. If you select Smooth Movement or set de-judder at max 10 from User-Selection, movements appear too smooth and start looking like a Soap Opera which we call the Soap Opera Effect, artifacts also becomes a bit noticeable. This is needed for high motion content like watching a cricket match but for that there's already a dedicated mode called "Cricket", rather use it while watching any sports related content. I keep de-judder at 3 or sometimes move to 4 or 5 if movies appear too stuttery. If you don't want to get confused just select Natural or Cinema Movement if it appears too smooth to you. Similarly you have to set up these for HDR picture settings when the tv switches to HDR mode. To make colors more vibrant I set the color adjustment under "Fine Tune" at high only for HDR, you can keep that at medium if the picture appears too saturated. Auto Dynamic Contrast at medium. Keep testing and changing settings to tune it up to your taste. My mother who's the primary user of this TV doesn't understand all this but is very happy with it, I'm happy. Thanks LG! Update: Became fed up with the laggy and poorly optimised apps the devs made for WebOS, only Youtube feels smooth because it's developer is Google. The worst offender is the Zee5 App. My mom didn't say but I felt she was struggling with the constant lag and sluggish behavior even with magic remote. The solution? Bought an Apple TV 4k, literally the smoothest UI I've used, even beats my phone! Buy a good streaming device, Fire Stick/Cube is also solid. This leaves the magic remote useless since Apple/Fire remotes are universal, so save the cost and don't buy it, the standard remote to access the TV setting once in a while is enough.