Another shock to China: Chinese smartphone brand market share declines in India, Oppo, Vivo and Realme sales fall drastically
The Chinese smartphone brand’s share in the Indian market declined to 72 percent in the April-June quarter. Whereas in the first quarter it was 81 percent. The main reason for this is the increasing anti-China sentiment in the country and the supply bottleneck due to Kovid-19. According to the report of research company Counterpoint Research, the Chinese market is dominated by Chinese brands like Oppo, Vivo and Realme. But their market share declined in the April-June quarter.
Smartphone sales fall by 51 percent
According to the report released on Friday, the country’s smartphone sales declined by 51 percent year-on-year to a little over 18 million units in the April-June quarter. The major reason for this was the nationwide lockdown of Kovid-19 in April and May.
Shilpi Jain, Research Analyst at Counterpoint Research, said that the share of Chinese smartphone brands declined to 72 percent in April-June 2020. Whereas in January-March 2020 it was 81 percent.
BoycottChina Campaign Impacted
He said that the reason for this is to affect the supply of major Chinese smartphone brands like Oppo, Vivo and Realme. At the same time, the effect of strengthening of anti-China perception in the country has also had an impact. The government has also taken tough measures against China. This includes banning more than 50 Chinese apps and more checks on the extent of goods imported from China, etc.
Significantly, after the tensions between India and China in the Galvan Valley, there is an anti-China atmosphere in the country. Jain, however, said that due to local manufacturing, research development operations, better product by price and strong sales channel, Chinese companies have left few options before the customers.
