Vu Televisions on Wednesday expanded its range of 4K Android smart TVs in India by launching new models in 43-, 50-, 55-, and 65-inch sizes. The new range of Vu Ultra 4K TVs comes with an ultra-edge 4K display which is claimed to deliver 40 percent increased brightness and includes a dedicated light controller. The TV also has a pro picture calibration that allows viewers to adjust gamma correction, noise reduction, color temperature, and other technical aspects. In addition, Vu has introduced Amazon Prime Video, Netflix and YouTube apps along with access to Google Play.
The 43-inch Vu Ultra 4K TV (43UT) in India is priced at Rs. 25,999, while the 50-inch Vu Ultra 4K TV (50UT) comes at Rs. 28,999 and 55-inch Vu Ultra 4K TV (55UT) priced at Rs. 32,999. The new series also features a top-of-the-line, 65-inch VU Ultra 4K TV (65UT), priced at Rs. 48,999. All these new models will go on sale later today through Amazon and will be available in offline markets across the country in the coming days.
Vu has offered an ultra-nude 4K (3,840 × 2,160 pixels) DLED (Direct LED) display on its new 4K TV model, which has a brightness of 400 nits. The direct LED display includes a full array of LEDs on the back of the LCD panel to illuminate the screen. The display panel, which comes in four different screen sizes, also supports Dolby Vision, HDR10, and Hybrid Log-Gamma (HLG) standards. On the audio output port, the TV features Dolby Digital + and DTS Virtual: X surround sound technology. All models also have two speakers. In addition, TVs will come with various audio modes including standard, theater, sports, music, and late nights.
The Vu Ultra 4K TV models run Android TV 9 Pie and come with Google Play access. There is also a Google Assistant with voice search support in both English and Hindi languages. Additionally, TV already has Amazon Prime Video, Hotstar, Netflix, and YouTube apps installed.
Under the hood, the new TV features a Mali-470 GPU, 2GB of RAM and a quad-core SoC with 16GB of storage. Connectivity options include Wi-Fi 802.11ac (dual-band), Bluetooth v5.0, three HDMI ports, two USB ports, an earphone jack, optical audio, RF analog port, AV input, and an Ethernet port. In addition, the TV has Chromecast support.
The Vu Ultra 4K TV model has an upbeat surround sound feature that enhances the audio output to provide a great experience. There is also a parental block facility for parents to restrict inappropriate content and control what their children should see.
Last month, more than 50,000 TVs were
sold. In a conversation with Gadgets 360, Woo Television CEO Devita Saraf said that last month, more than 50,000 TVs were sold and emerged as the number one TV brand in the country. “Affordability is, of course, the number one reason we’re doing such high volume in 4K TVs,” said Saraf.
Saraf also mentioned that Wu did not see any stiff competition from newcomers including OnePlus and Realme. “I don’t think that’s really a bet for us.” Maybe these new people are eating into the competition, already eating into the market share of low-cost, cheap players, ”said Saraf.
In 2019, Vu sold more than 6,50,000 TVs, although due to COVID-19, which has affected the purchasing power of individuals and adversely affected supply chains globally, the company increased its total sales for the year. I have not guessed.
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