H.266 codec technology will halve the data of video streaming on 4K and 8K TVs, requiring chip development

The Electrical Engineering and Computer Science Division of the Fraunhofer Heinrich Hertz Institute has announced a new VVC technology linked to video. Researcher claims that almost half the data will be spent during video streaming with the help of versatile video coding (VVC). Explain that the Fraunhofer Institute is part of the German Research Organization.

The codec’s full name is H.266 / Versatile Video Coding. Fraunhofer states that it has been developed as a successor to the industry-standard H.264 / Advanced Video Coding (AVC) and H.265 / High Efficiency Video Coding (HEVC) formats.

HEVC was first released in 2013, but the codec suffered losses due to patent controversion from many of its stakeholders. This is why HEVC remains the dominant standard even though it was first released in 2003.

Hardware and software companies will benefit
Fraunhofer says there may be a way for the VVC industry, as almost every major hardware and software company is currently tied into a fix patent royalty system. This ensures how much different stakeholders will have to pay to use different compression and transmission standards for devices, websites and apps. According to Fraunhofer, with VVC you can do something better than AVC and HEVC without any licensing headaches.

H.266 / VVC improves video transmission when the mobile network is low, improving transmission when the network is low. For example, previous standard H.265 / HEVC requires 10 gigabytes of data for streaming 90 minutes of UHD video, but this will require 5 gigabytes of data in the new technology. Because H.266 / VVC has been developed keeping in mind the ultra-high-resolution video content. So the new standard is beneficial when streaming 4K or 8K video on a flat-screen TV.

Apple, Microsoft, also worked on the technology
called the codec, both H.266 and Versatile Video Coding (VVC), which was developed by Apple, Microsoft, Qualcomm, Ericsson, Intel, and Huawei to develop it. Fraunhofer hopes that it will be used in the coming times during recording from smartphones and other camera formats. However, it needs to develop the chip first.